Expertise

Dissecting and creating strong brands is in our genes at The Branding Firm. We’re experts at brand creation and management – always developed from a clear understanding of our clients’ businesses and target audiences. The Branding Firm offers every client a deep, unparalleled understanding of product or service positioning, market trends, audience and competitors. Our creative portfolio consistently demonstrates the flawless quality and sophistication of design demanded by our clients and their customers.


Brand Strategy: We’re not driven only by the creative process, but also by strategic planning. We go through a detailed process to fully understand each of our client’s industries, audiences, competitors and key differentiators. And we develop insightful strategies to gain exposure for your brand – based on key elements like positioning, audience, budget, timing and desired tactics. The effectiveness of our strategy is measured through media exposure, website traffic, customer sentiment and ROI.

Brand Identity: What makes up your brand’s DNA? How do you want your customers to identify with your brand? These questions are at the core of the naming and logo development process at The Branding Firm. Whether creating a new name and logo for a company and its brands or developing a look and feel around an existing logo, we’re experts at making our clients look their best (for their industries and audiences). And we’re sticklers for ensuring brand consistency, following all established corporate identity guidelines.

Brand Experience: Once the perfect brand is created, how do your customers experience it? We concept, design and implement all marketing tactics to be an extension of your brand, enabling your customers to effectively connect with your company, no matter what the medium. Take a look at all the mediums we use to increase clients’ brand awareness and reach their targeted audiences:


Advertising: Print, digital, outdoor, radio and TV ads and campaigns. Developed to enhance your brand and image and to create a call-to-action from the targeted audience.

Collateral: Brochures and catalogs. From small product brochures and complex corporate brochures to product folders, binders and catalogs, all designed to elevate your company’s image and effectively showcase products and services.

Packaging: For new products, collections and samples. Created to be a three-dimensional experience of your brand and promotion of your products.

Environments: Tradeshow booths, showrooms, retail space and office space. Designed as an extension of your brand, allowing customers to experience your brand in a live setting.

Signage: Internal and external signs (including wayfinding). Designed and produced, using a variety of materials from metal and wood to vinyl and fabric – always created as an extension of your company’s brand.

Websites: From landing pages and micro-sites to full-blown corporate websites and e-commerce sites. Custom designed to be an online experience of your company and its identity, with original content that allows for search engine optimization (SEO).

Videos: Training, YouTube, tradeshow and product introduction videos. Created from concept through production, including scripting, casting, design, animation and editing.

Email/Mobile/Direct Mail Marketing: Eblasts, mobile messaging and direct mail. Design and distribution of electronic and print messaging campaigns to reach targeted audiences, as well as database management.

Social Media/Content Marketing: Facebook, Twitter, LinkedIn, blogs. Strategic content developed, posted to social media outlets/blogs, and monitored for response and results – on a continuous schedule.